Protect Our Winters

Why has Marwe joined Protect Our Winters?

We need and enjoy all of our four seasons.

Our home Finland is a country with four very clear seasons. Spring, Summer, Autumn and Winter. We produce training equipment primarily for professional biathlon, cross country skiing, Nordic combined and ski orienteering athletes.  These athletes train mainly during all the other seasons apart from winter. In other words, we manufacture gear for winter sport athletes and hardcore sport enthusiasts to maintain their training season and possibilities to be around the year. To be able to train full-time, reach the right mindset and physical condition in as similar surrounding simulating the winter environment as it is possible apart from a ski tunnel.

Fresh air, changing scenery and terrain and the call of the wild are matters which are the best medicine for a quality workout.

The winters during the last decades have been very diverse. During some winters we have had loads of snow, and some others have been almost black. This means that these people have had to travel to extensively just to find terrain to practice and compete on. Apart from our dearest asset being not able to train and most importantly compete in winter circumstances, we are very concerned regarding climate change, what it does to our own wellbeing and the nature around us.

Protect Our Winters (POW) is a non-profit association founded by professional snowboarder Jeremy Jones in 2007. POW turns passionate outdoor people into effective climate advocates. POW leads a community of athletes, thought pioneers and forward-thinking business leaders to affect systemic political solutions to climate change.

Marwe has joined Protect Our Winters to be a part of climate change.

  • To reduce it mentally in all our minds how we caress our home planet.
  • To reduce it environmentally by reacting to matters we can ourselves affect
Right now, we have the luxury of worrying about how climate change might impact the outdoor industry. Right now, we get to help dictate the outcome rather than react to a foregone conclusion. If we sit on our hands for the next two decades, we won’t be worried about powder days, tourism or having fun. We’ll be worried about the stability of our environment, our jobs and our economy